We offer a unique mix of strategic and creative services, underpinned by a strong commercial understanding of the food and beverage industry. We understand your industry and the unique challenges that you face. We follow a professional process that ensures a consistent approach to solving these challenges.

We have specialised technical knowledge of the packaging production process and good relationships with the packaging supply chain. We oversee the packaging production process for our clients, saving time and stress, reducing the risks of costly mistakes, and ensuring a good result that maximises your production budget.

Research
. . .

The purpose of the research stage is, firstly, to find out what consumers really think about your brand. Secondly, to identify any issues or challenges that your brand may be facing, and thirdly, to uncover any opportunities that may exist for differentiation in the market. We need to understand your brand and the unique challenges you face before we can prescribe an appropriate solution.

Our research services includes:

• Brand audits
• Market analysis
• Competitor analysis
• Market research

Strategy
. . .

The purpose of the strategy stage is to develop a plan that will enable you to solve any issues that may have been uncovered during the research stage, and to communicate clear and compelling answers to the four key questions of identity: Who are you? What do you do? How are you different? Why does it matter?

Our strategy services includes:

• Brand strategy workshops
• Brand strategy development
• Marketing plans

Design
. . .

The creative stage is where we bring your brand to life by translating your brand strategy into product packaging and marketing communications that will convey the right message to the right target customers, and ultimately, convince them to buy your products and services over that of your competitors.

Our creative services include:

• Brand naming
• Brand identity design
• Packaging design
• Wine label design
• Website design
• Copywriting
• Marketing materials
• Point-of-sale materials

Production
. . .

The production stage is where we bring the strategy and creative work to life, and in doing so, achieve the optimum balance between brand impression and cost. We oversee the entire production process for our clients, minimising potential production risks and ensuring maximum return on investment.

Our production services include:

• Supplier recommendations
• Production quoting
• Packaging prototyping
• Label application testing
• Production / print management

Online
. . .

• Australian Graphic Design Association (AGDA)
• American Institute of Graphic Arts (AIGA)
• The Dieline
• Lovely Package
• Packaging Served
• The World Packaging Design Society
• Daily Packaging Inspiration
• Packaging of the World
• Communication Arts
• Branding Magazine
• Packaging News
• Trend Hunter

Magazines
. . .

• Communication Arts Magazine (USA)
• How Design Magazine (USA)
• Novum Magazine (Germany)
• DPI Magazine (Taiwan)
• Design Graphics Magazine (Australia)
• Creative Magazine (Australia)
• Just Us Magazine (Australia)
• Hub Magazine (Spicers Paper, Australia)
• GSM Magazine (BJ Ball Paper, Australia)
• Grapegrower & Winemaker Magazine (Australia)

Books
. . .

• Fun Packaging (Ginko Press)
• Favourite Design Annual
• Packaging 4 (Choice Publishing)
• Packaging 5 (Choice Publishing)
• Packaging II (Hightone Publishing)
• International Design Yearbook 2013
• International Design Yearbook 2015
• International Design Yearbook 2018