MY OTHER SELF
Details
Problem
. . .
Franklin Tate required a label for a product to be sold exclusively through Naked Wines. The packaging needed to represent the individual winemaker, and over deliver on the price point, as well as stand out amongst competing brands on the Naked Wines website.
Solution
. . .
Drawing inspiration from the winemaker behind the brand, Gary Stokes, we developed a tongue-in-cheek concept that played on his alter ego and interests outside of winemaking. The unusual concept got a lot of attention and encouraged playful two-way communication between the winemaker and consumers.
Scope of Services
. . .
– Brand Naming
– Wine Label Design
– Copywriting
– Production Management
