SPEAK LIKE AN ITALIAN
Details
Problem
. . .
Torrent Wines have been in the Swan Valley for three generations, but before coming to us they had only sold their wine to family and friends. Planning to grow their brand and sell direct to the public, Torrent Wines were looking for new wine labels suitable for retail.
Solution
. . .
We developed a brand strategy that would honour their Italian heritage, communicate their passion for family, food, and wine, and differentiate them from their competitors in the Swan Valley wine region. For their entry-level range, we developed a concept that speaks of their Italian heritage, with each variety showing a different hand gesture as a playful homage to the Italian tradition of speaking with their hands.
Recognition
. . .
The ‘Speak Like An Italian’ range has been featured on Packaging of the World, and The World Packaging Design Society.
Scope of Services
. . .
– Brand Strategy
– Brand Naming
– Wine Label Design
– Illustration
– Copywriting
– Shipping Carton Design
– Production Management
