THE CHALICE
Details
Problem
. . .
Chalice Bridge Estate wanted to launch a new limited release range of ultra-premium wines that would represent the Holy Grail of their product portfolio. The concept needed to fit with the Chalice Bridge brand story and convey a $60 price point.
Solution
. . .
We developed a new range called The Chalice, which features a number of premium luxury cues, including: imported French glass, Stelvin Lux+ capsules, tactile uncoated paper stock, elegant typography, silver foiling, and sequential bottle numbering. The concept links to the Chalice Bridge mid-tier range called The Quest, which features illustrations inspired by tales of the Knights Templar and their relentless quest for the Holy Grail.
Recognition
. . .
The Chalice has been featured on: The Dieline, Lovely Package, Packaging of the World, and in Grape Grower & Winemaker Magazine. The labels also won Gold at the 2011 WA Printing Industry Craftsmanship Awards (PICA).
Scope of Services
. . .
– Market Research
– Brand Strategy
– Naming
– Wine Label Design
– Copywriting
– Shipping Carton Design
– Production Management
