EMILIA
Details
Problem
. . .
The D’Angelo family have lived in the Swan Valley for three generations, but before coming to us they had only sold their wine to family and friends. Planning to grow their brand and sell direct to the public, Torrent Wines were looking for new wine labels suitable for retail.
Solution
. . .
We developed a brand strategy that would honour their Italian heritage, communicate their passion for family, food, and wine, and differentiate them from their competitors in the Swan Valley wine region. For their three sparkling wines we devised a label concept dedicated to the women in the D’Angelo family. The ‘Emilia’ is the first release, dedicated to the matriarch of the D’Angelo family.
Recognition
. . .
The ‘Emilia’ has been featured on Communication Arts, The World Packaging Design Society, and Packaging of the World.
Scope of Services
. . .
– Brand Strategy
– Brand Naming
– Wine Label Design
– Copywriting
– Shipping Carton Design
– Production Management
