Chalice Bridge Estate were seeking to launch a new icon range of wines that would represent the Holy Grail of their product portfolio. The concept needed to fit with the Chalice Bridge brand story and convey a $60 price point.


We developed a new range called The Chalice, which features a number of premium luxury cues, including high-quality French glass, Lux+ capsules, tactile uncoated paper stock, elegant typography, silver foiling, and sequential bottle numbering.

The Chalice packaging has been featured on a number of highly regarded packaging design websites, including: The Dieline, Lovely Package, and Packaging of the World. The labels also won Gold at the 2011 WA Printing Industry Craftsmanship Awards (PICA).